Where they started
Two sends a month, zero flows, 1% of revenue.
- Email was squeezed into launch weeks: 8 campaigns in four months — every one a product launch, silence in between. SMS barely existed.
- No automation at all — no welcome series, no abandonment recovery, no post-purchase. Flow revenue in early 2025: exactly $0.
- The whole channel attributed ~$2.4K a month — 1.2% of store revenue — and the list was growing at a fraction of its potential.
What we did
A full rebuild — capture, flows, calendar — run as one system with paid.
Rebuilt capture at the front door.
Replaced the pop-up with an optimized, higher-converting setup and tripled the opt-in rate. That one change made everything downstream bigger — the new pop-up has since added 103,337 email subscribers, the single largest source of list growth.
Rebuilt every core flow from scratch.
Welcome, abandoned browse, abandoned cart, abandoned checkout, post-purchase — each rebuilt end-to-end, with seasonal versions swapped in for every sale window. Automated revenue went from $0 to $1.57M in the last 12 months.
Took the calendar from 2 sends a month to 8–13.
Real campaigns between launches, not just launch announcements. June 2026 alone: 13 campaigns, $78.5K — more than the old calendar generated in two years.
Ran retention and paid as one system.
We also manage Cherrypick’s paid acquisition. Sharper capture and nurture raised the value of every click; paid scaled further; the list filled faster. Store revenue is up 4× since the rebuild while Email/SMS share climbed from 1.2% to 27%. The loop compounds.
